For BMW Centers

THE NEXT
BMW X5.

A reveal experience built for your center. Enroll now and bring the next chapter of BMW X5 to your Center.

Register Your Center
The Experience

WHAT TO EXPECT.

A turnkey reveal experience — hosted at your Center — designed to engage an in-market prospect and introduce them to the next BMW X5.

  • 01A curated reveal moment. Available one night only — a limited experience to witness the unveiling of the next BMW X5.
  • 02Audience-targeted invitations. Reach the right guests through targeted email and digital outreach.
  • 03Center-branded materials. In-store collateral, social assets, and a reveal silk to set the stage.
  • 04Full event support. End-to-end planning, on-site staff, and travel — all included.
Enrollment

THE EVENT PACKAGE.

One comprehensive package designed to bring the X5 Premiere experience to life at your Center — fully customizable to your audience, goals, and dealership vision.

Full Event Support

$4,500

A fully managed turnkey reveal experience with end-to-end event planning, production, on-site activation assistance, and guest engagement support.

  • Registration page
  • Registration reporting
  • Three email deployments
  • HTML template
  • Audience targeting
  • Social media assets
  • FMA
  • In-store collateral (excludes printing)
  • Vehicle silk
  • Event planning
  • Staff travel and expense
Sign Up

REGISTER YOUR CENTER.

Complete the form below to enroll your Center.

Questions

FREQUENTLY ASKED.

X5 Premiere Nights are intended to take place on the same day across all participating dealers. When you opt in for your event, you are expected to host your event on October 28, 2026. Event times are flexible and can be discussed with your Genesco Event Manager once your opt in is confirmed.
Genesco will debit your event cost directly from your parts account. Genesco will provide a detailed invoice which may be submitted for co-op reimbursement.
Yes. Once your opt in is confirmed, a Genesco representative will reach out to confirm your details. At that time, you may discuss any adjustments to your event.
Event enhancements such as food & beverage, rentals, and entertainment are not included in the package. Estimated event enhancement costs are noted below. Genesco will provide you with specific estimates related to your event once details are confirmed.
  • Entertainment$1,500 – $3,500
  • Food & Beverage$5,000 – $8,000
  • Rentals / Décor$500 – $2,000
  • Gifting$30 / person
Within 48 hours of your enrollment, a Genesco representative will reach out to review your event details and discuss next steps. If you have not heard from a representative within 48 hours, please contact Seth Everhart at severhart@genescosports.com.
Yes. Each dealership can tailor event enhancements such as entertainment, hospitality offerings, décor, and gifting to fit their market and audience.
Each participating dealership will receive a customized registration page specific to their event details. Dealers will also receive reporting updates to help manage outreach and attendance follow-up.
The recommended event format is approximately 100 guests from 6:30 PM – 9:00 PM, though dealerships may adjust based on their market and capacity.
Dealerships must complete their enrollment and select a package option by August 3rd.
Please contact Seth Everhart at severhart@genescosports.com with any questions.