The New BMW X5 + iX3 Premiere Event

An exclusive unveiling

Be among the first.

Be among the first to experience the new 2027 BMW X5 & iX3 at an exclusive Premiere Event. Join us at BMW of Eugene for a first look at the 2026 World Car of the Year. The innovative BMW Heart of Joy integrates drivetrain, braking, and recuperation into one single system that sets new standards for all-electric SUVs. Enjoy a sophisticated atmosphere with light refreshments while exploring the vehicles up close and connecting with BMW Product Specialists. Reserve your place for this exclusive unveiling and discover the future of the Ultimate Driving Machine®.

Event details.

Location

BMW of Eugene
2100 Martin Luther King Jr Blvd
Eugene, OR 97401

Date

Friday, November 6, 2026

Time

11:00 AM – 4:00 PM

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